Trademark Use Guidelines
Trademark Use Guidelines

The City of Shawnee’s trademark/service mark (referred to as the “City Mark”) is a valuable asset. Following these guidelines helps the City protect valuable trademark rights and strengthens our brand identity. By using a City Mark, in whole or in part, you are acknowledging that the City is the sole owner of the trademark and promising that you will not interfere with the City’s rights in the trademark, including challenging the City’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any City trademark. The goodwill derived from using any part of a City Mark exclusively inures to the benefit of and belongs to the City. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise.

Need for a License

Use, reproduction, copying, or redistribution of the City Mark is strictly prohibited without a written license agreement from the City. If you do not have an existing agreement with the City, you do not have permission to use the City Mark. These guidelines are for those entities and individuals who have obtained permission to use the City Mark in promotional, instructional, or reference materials, or on products and packaging that are subject to a cross-promotional agreement with the City. The terms of an express written license agreement with the City, together with these guidelines, make up your rights and obligations regarding use of the City Mark.

Proper Use

The following are general guidelines for the proper use of the City Mark. Any use of the City Mark that is inconsistent with these guidelines, or other unauthorized uses of the City Mark that are confusingly similar to the City’s trademark, may violate the City’s trademark rights. Any use of the City Mark other than under a license agreement with the City may violate the City’s rights. The City’s logos or stylizations of its trademark should never be used without the express written permission of the City.

Do Not Create Composite Marks. The City Mark must not appear to be part of any other mark (whether words or graphics). Do not incorporate the City Mark into your own product names, service names, trademarks, logos, or company names, and do not adopt marks or logos that are confusingly similar to the City Mark.

Graphic Elements. The City Mark should be taken from a City product logo sheet or from a City service screen shot following authorization from the City. These logos may only appear with the words, logotype, graphic elements, and spacing approved for use, and may not be modified.

Variations of City Mark. You may not use a variation of the City Mark. Variations of the City Mark may confuse others as to the source of goods or services bearing the altered mark, and such uses may infringe the City’s trademark rights and be actionable under relevant law. Do not join the trademark to other words, symbols or numbers, either as one word or with a hyphen. Do not abbreviate the trademark. Do not use a phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of the City Mark for any purpose. Do not portray the City Mark in a negative, false, disparaging or derogatory light. Always use the proper spelling.

Proper Notice and Attribution. Use the appropriate trademark symbol and trademark acknowledgment of City ownership of the City Mark. The City Mark should always be used with the trademark symbols designated in the applicable product logo sheet.

Fair Use. Limited fair use of the City Mark is permissible in referring to the City, for example in a magazine article, without our permission, provided you follow standard trademark usage practice and provide proper attribution. All other uses require written permission.

Prohibited Uses

The City does not permit use of the City Mark in the following ways:

  • as part of another trademark;
  • to identify services that are not the City’s;
  • in a manner likely to cause confusion between products and services of the City and those of another entity;
  • in a manner that inaccurately implies that the City sponsors or endorses or is otherwise affiliated with other activities, products, or services;
  • in connection with goods or services which, in the City's judgment, may diminish goodwill in the City Mark, including, for example, uses which could be deemed to be obscene, pornographic, violent, or otherwise in poor taste; or
  • in connection with any unlawful activities or to encourage unlawful activities.

Acceptance of Terms & Conditions

To get electronic copies of the City of Shawnee logo, please submit the following:
Simply click on the e-mail address to send an E-Mail or call (913) 742-6251.
In your e-mail (or voice mail), please include:
  • Your company name
  • Your full name
  • Your e-mail address
  • Your business phone number
  • Briefly describe the intended use for the logo
  • Type of file format preferred

City Review

The City reserves the right to review all uses of its Mark by others and to conduct periodic spot checks of such use. Upon request from the City, you must provide a copy of any product, packaging, or other materials bearing a City Mark. You must correct any deficiencies in the use of the City Mark and/or the quality of the product or service used in conjunction with the Mark upon reasonable notice from the City. Refusal to correct such deficiencies may result in revocation of the license to use the mark.

If you are interested in obtaining permission to use the City mark or logo, or if you have any questions regarding these guidelines, please contact
Bridget Moser, Project Specialist, at (913) 742-6251.