Branding & Logos
Branding & Logos
What is Branding?

Branding conjures an image at the mere mention of the City’s name. It’s goal is to appeal and entice visitors, residents, the creative class, economic development, the arts, a better education system - everything that makes a city sustainable and desirable.

A brand is not a campaign theme, tag line, or slogan. It’s an expression of a compelling, unique experience (tangible or intangible) that our City offers potential visitors, future residents and prospective businesses. Ultimately, a destination brand concentrates on the experience There are many things that define Shawnee, the people, great parks, the best schools and an unrivaled sense of community that is felt among all citizens. To secure our economic future, it is critical to attract new businesses to create a more diversified tax base. To attract businesses, Shawnee must be able to communicate some of the community’s best attributes to the outside world in a manner which makes us competitive with our neighboring communities. The City has partnered with the Shawnee Chamber of Commerce, the Economic Development Council, Convention & Visitor's Bureau and the Shawnee Downtown Partnership to embark upon a community branding and marketing initiative. A brand is not a campaign theme, tag line, or slogan. It’s an expression of a compelling, unique experience (tangible or intangible) that our City offers potential visitors, future residents and prospective businesses. Ultimately, a destination brand concentrates on the experience in our City, and our ability to deliver on that promise.

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